Overview
Over three years with MacroActive (remote, New Zealand) I designed across a health and fitness product used by a large, engaged audience.
Highlights
- Built a design system from scratch, optimizing components to cut Figma file size and improve loading speed ~30%, streamlining designer–developer workflows.
- Redesigned the subscription flow, increasing engagement and new sign-ups by 45%.
- Shipped a menstrual-cycle tracking feature informed by user research, driving 30% growth in female-user engagement, plus a flexible meal-logging system.
- Led the desktop web redesign, improving retention by 40%, and designed a lead-generating BMI tool that attracts 4.5K+ monthly users.